
Made With Passion
The Area Color - Nook
Three innovative permanent oxidation coloring systems that complement one another, with an excellent regenerating, conditioning action, formulated with quality eco-certified organic active ingredients. Conceived and developed to meet all the needs of the professional operator.

The Origin Color
The perfect synergy between nature, technology and creativity.
The Origin Color is an innovative cosmetic oxidation cream colour treatment with Vegan formula that transforms the in-salon colour service into a true beauty treatment.
The PPD-free colour system with no added resorcinol boasts an extensive range of 96 shades to meet all your colour personalisation needs, and has been developed to satisfy an increasingly demanding and sophisticated clientele. An advanced colour system that guarantees exceptional cosmetic results and powerful restructuring of sensitised and destructured lengths.
The Origin Color stands apart for the excellent coverage, intense shine and radiance, and remarkably long-lasting results it provides. The formula is enriched with organically-grown Quinoa and Abyssinian Oil, with conditioning, hydrating and regenerating properties.
Products Plus
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Vegan Formula
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0% PPD Added
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0% Resorcinol Added
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Low Ammonia
Key Ingredients
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Quinoa Protien*
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Abyssinian Oil*
*from organic farming

The Virgin Color
When colour combines the benefits and advantages of a pure, unspoilt nature.
THE VIRGIN COLOR is an innovative ammonia and PPD-free cosmetic oxidation colour treatment with no added resorcinol and Vegan formula that delivers exceptionally glossy results and stable, even colour. Gentle colour that covers the first signs of grey, for all younger women who want to experience cosmetic colour for the first time in complete safety. A more gentle and more caring natural cosmetic alternative that delivers excellent coverage and long-lasting results.
Enriched with organic Alpine Flower and Wild Desert Fruit extracts, the formula conditions, illuminates and protects, and is the perfect solution for damaged and fragile hair and hair sensitised by repeated chemical treatments.
Products Plus
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Vegan Formula
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0% Ammonia
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0% PPD Added
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0% Resorcinol Added
Key Ingredients
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Scutellaria Alpina extract*
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Desert Fruits Biocomplex*
*from organic farming

The Smart Color
Quick, gentle and intelligent colour that gives you a new look in just 10 minutes!
THE SMART COLOR is a professional PPD and Resorcinol-free permanent oxidation colour system with Vegan formula developed to meet the ever-increasing demand for a quick, gentle and reliable cosmetic alternative, without sacrificing excellent coverage and long-lasting results.
The Smart Colour guarantees flawless coverage, stable, vibrant tones and excellent cosmetic results.
With antioxidant and regenerating organically-grown Quinoa proteins and Açai berries, it leaves hair SOFT, RADIANT AND HYDRATED.
Products Plus
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Vegan Formula
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0% PPD Added
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0% Resorcinol Added
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Low Ammonia
Key Ingredients
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Quinoa Protien*
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Olio di bacche di Acai*
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Vegan Aminoacids Mix*
*from organic farmiing